Why You Should Register Trademark in China Before Entering the Market
T here is a lot of room for growth in the Chinese market, but there are also some unique issues with intellectual property. Before going into China, businesses need to register their brand as one of the most important things to do. Foreign companies often delay in register trademark in China , which causes legal and financial issues. Knowing why you should register a trademark immediately might help you protect your brand and start selling your products. China’s First-to-File Trademark System China has a strict first-to-file method for trademarks. The party who registers the mark first has trademark rights, regardless of who uses it abroad. If someone else registers your brand name or image before you, you may lose legal use in China. Trademarking your brand early ensures ownership before complications arise. Preventing Trademark Squatting Trademark squatting is a big problem in China. People or companies there register foreign brand names because they think they can sell them ba...